Co3 PATRON

Michael Smith, Hon DLitt (UWA) FAICD, Principal, Black House

Michael Smith is one of Australia’s acknowledged authorities on strategic marketing. In 1979, Michael formed The Marketing Centre which for over 30 years provided strategic marketing advice to an unrivalled client list including many of Australia’s most iconic brands. Michael is currently the Principal of boutique strategic development consulting firm, Black House.

Michael’s contributions at the board level are considerable. He is the current Chair of iiNet, the Lionel Samson Sadleirs Group, Pioneer Credit and the Australian Institute of Company Directors; Deputy Chairman of Automotive Holdings Group and 7-Eleven Stores Pty Ltd. Michael is on the board of Giving West and Creative Partnerships Australia and is the Western Australian Patron of Variety – the Children’s Charity.

Michael’s previously held roles include Chair of Synergy, Verve, the Perth International Arts Festival, the West Coast Eagles, Indian Pacific Limited and Scotch College and as a director of HOME Building Society. Other past positions include Chairman of the Pearling Industry Advisory Committee, President of the Australian Marketing Institute and a member of the national board.

In March 2014 Michael was awarded a Doctor of Letters from the University of Western Australia for his contribution to the business sector and the arts. In addition to this award, Michael is the recipient of the Patron’s Medal – His Royal Highness Prince Phillip, in recognition of his services to marketing by the Australian Marketing Institute.

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